Search engine optimisation
If they can’t find you, you won’t get their business!
So you’ve got your website - but when you search for it in Google it’s not showing up at all - or is so far down the search results that it is unlikely to ever be found by your customers.
Search Engine Optimisation improves your Search Rankings
Perhaps you already have a fabulous website, with the most features, and the best design, but unless your potential customers can actually find your site, it is not going to help you at all to generate sales or inquiries.
In order to take advantage of the web – you need more than just a great website – you also need to ensure that people can find your site easily on the search engines (Google, Yahoo, Bing, etc.), and not just for searches on your business name, but also for searches on a whole range of keywords and keyword phrases that are related to your products or services.
Search Engine Optimisation increases your Website Traffic
How do you go about getting visitors to your site? The old saying “if you build it they will come” simply does not apply to websites any more. These days you need to be smart about raising the profile of your website in order to increase traffic and improve sales volumes.
The term Search Engine Optimization (or SEO for short) describes a range of activities designed specifically to help you improve the visibility of your site on Search Engines.
Search Engine Optimization raises your Website Profile to Search Engines
Very simply - SEO aims to boost your websites traffic , inquiries and sales by increasing the level and frequency of your listings in organic (or natural) search results.
Some of the optimisation activities that are often considered to come under the banner of SEO are:
|Keyword Analysis||Competitor Analysis|
|SEO Audit||Link Building|
|Copy Writing||Local Search Optimisation|
|SEO Monitoring and Rank Reporting||Website Analytics|
Please see our Website Optimisation and SEO Services to find out more about how we can help you to boost your online enquiries and sales - or see our specialist website optimisation division – Ireckon Web Marketing