Conversion Optimisation - making the most of your web site visitors
If your website has been around for a while, is already well established and getting a reasonable volume of visitors – but your online sales and inquiries are not as good as you had expected, it is very likely that you can benefit from Conversion Optimisation.
A Conversion is really any activity that you would like your website visitors to take. If you are selling products online, the obvious conversion would be an online sale, but it could also be the submission of an online inquiry, sign-up to your newsletter, a new membership or subscription, or even visiting a particular page on your site.
Make the most of the users you already have!
If you are already getting good traffic levels – you probably know how long it took you to achieve the current volume of site visitors, and are aware of how much effort would very likely be required to double your traffic (and hence double your sales). However, it will almost certainly be more efficient and a great deal easier, to double your sales by increasing your conversion rate.
For example. If you currently have 100 visitors a day to your site – and on average 2 of these (2%) sign-up to your newsletter. It makes sense that by doubling your daily traffic to 200 per day, you will more than likely get 4 sign-ups – however the effort required to double your traffic could be considerable. If, on the other hand, you examine the sign-up process and decide that the colour of button could change, or the location of the button on the page could be moved, or the sign-up form could be simplified - each of these activities could result in an improved conversion rate – requiring considerably less effort than improving traffic levels, and quite probably with a much better result.
The same principle can usually be applied, no matter what your “conversion” action is. Basically the steps are:
- Define your “conversions” actions
- Determine how conversions can be measured
- Initiate a conversion monitoring / tracking process
- Determine what factors may influence conversion success or failure
- Make changes to your site
- Measure differences in conversion rates
- Repeat steps 5 and 6 until Conversion rates no longer improve.
We can work with you to help put in place conversion tracking process and determine which factors are most likely to improve your sites conversion rates. You can find out more about out conversion optimisation services or learn more about optimising your site via our specialist internet marketing division – Ireckon Web Marketing.