D.S. Love has been tuning my piano at my home in Lanarkshire for a few years now and we eventually got around to having a conversation about how he finds new business for piano tuning in Glasgow, Lanarkshire and Cumbria areas.
In addition to their preferred word of mouth referrals, they previously relied on placing online adverts through Yell.com, but after Ireckon did some research on the potential business they should be drawing it, D.S. Love decided that optimising their small and simple website, would be a better long-term solution.
Ireckon carried out the keyword research on the various terms: Piano Tuner Glasgow, Piano tuning Glasgow, Piano Repairs Cumbria etc. and made a number of recommendations to D.S. Love, including using Google Analytics to monitor the number of visitors they have to their website. In addition Google Analytics will also provide information on how customers found the website, using which keywords and their geographic location, which is very important as D.S. Love with their piano repair and tuning service, cover quite a large geographic area.
Ireckon have now made the first set of optimisations and are eagerly awaiting Google and the other search engines to update their indexes, so we can review and monitor the improvements in visitor traffic and hopefully conversions to the piano tuning website.
Needing a piano tuned? Click here to visit D.S. Love’s website.